Point of Sale Electronic Shelf Label Solutions

Save time with automatic price updates

Premium Electronic Shelf Labels

A modern system and tool for communicating, managing, and optimizing price and product information on the retail floor.

Pricer's electronic shelf labelling solution (ESL) helps you to save time with automatic price updates. It's more cost-efficient than paper, and improves your customers' experience with accurate, reliable pricing.


The Pricer ESL System is an electronic pricing and information system that replaces the conventional paper labels with electronic shelf labels (ESLs). Primarily used to electronically display price information on store shelves. Reliable shelf-edge technology for innovative opportunities..


Combined hardware-software system built with components such as infrared wireless communication, ultra-low power displays, merchandising supports and tools, and server infrastructure (cloud, distributed or in-store).


Fastest, scalable, flexible, robust, innovative and greenest solution enhancing store performance and shopping experience.Solves key store transformation challenges such as customer and employee guidance, task-to-light and order preparation.


Fully automates in-store functions retailers like the weekly price change. Handles the growing need for price flexibility and accuracy at the shelf edge. Let's retailers gain a competitive advantage in specific markets and centralizes the price function thus, maximizing margins with instant price reactivity.


  • PRICE INTEGRITY - Be 100% sure that your price labels display the correct price at the shelf edge
  • BOOST PRODUCTIVITY - Keep your operations efficient with digital price & product updates
  • FLEXIBLE PRICING - Change prices and implement promotional prices exactly when you need
  • STRATEGIC PRICING - Bundles, loyalty discounts, limited-time offers
  • SPACE MANAGEMENT - Control the placement of every item in store.
  • FUTURE PROOF - The Pricer solution is designed to work today and towards the future.